The Peak Missoula is the premiere fitness facility in Missoula. They empower the community to live happy, healthy lives, but their current website doesn't embody these same wholesome characteristics as their brand.
Generational Design
The Peak's primary members range in age, from Millenials to Gen X to Baby Boomers. Creating a site that would be usable and intuitive for each generation was at the forefront of this design concept.